Digital
Advertising


Arena Digital Advertising Design and Marketing (DADM) is a comprehensive program that trains student’s end-to-end training in all aspects of Digital designing to make you job-ready professional.

It gives you a thorough grounding in all the fundamentals & techniques of Digital illustrations, Typography techniques, digital advertising concepts, digital video techniques, internet advertising, email marketing, mobile marketing.
The digital marketing and advertising design program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space.


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Name

Number

Course


Message


Digital Advertising


Duration: 12 Months


SKILLS DEVELOPMENT


  • Digital Advertising Concepts
  • Typography Designn
  • Digital Artworks
  • Digital Imaging
  • Sound Composition
  • Digital Video Techniques
  • Design Communication Design Portfolio

    • CAREER OPPORTUNITIES


  • DigitalGraphic Designer
  • Illustrator
  • AudioVideo Editor
  • DigitalSales Executive
  • SEOExecutive



    • SKILLS DEVELOPMENT


  • Marketing Basics
  • Internet Advertising with Search Network
  • Search Optimization Techniques
  • Creative Display Ad Solutions
  • Marketing using Email – 1
  • Mobile Marketing in Practice
  • Introduction to Analytics
  • Digital Marketing Portfolio

    • CAREER OPPORTUNITIES


  • DigitalGraphic Designer
  • Illustrator
  • AudioVideo Editor
  • DigitalSales Executive
  • SEOExecutive




    • 3D Basics - Modeling to Animation


  • Digital Modeling with Maya
  • Digital Sculpting
  • Texturing 3D Models with Maya
  • Lighting and Rendering Models with Maya
  • Rigging 3D Models with Maya
  • 3D Character Animation
  • Fx, Dynamics and Simulation
  • Matchmoving and Camera Tracking
  • Crowd Simulation
  • Working with Arnold Renderer
  • Specialisation & Digital Portfolio Development (Choose 1 elective)

    • CAREER OPPORTUNITIES


  • Graphic Designer
  • Illustrator
  • Storyboard Artist
  • Video Editor
  • 3D Modeler
  • Texturing Artist
  • Rigging Artist
  • Animator
  • Lighting Artist
  • Rendering Artist
  • Compositor
  • FX Artist

    • ABOUT INDUSTRY


    Media & Entertainment Induster Grouth


    Compound Annual Growth Rate (CAGR) 14% PER ANNUM, Rs.3.07 Trillion in Financial year 2024



    The Indian Animation & VFX Industry Growth


    Compound Annual Growth Rate (CAGR) 15.50% in Financial year 2023, Rs 151.80 billion in Financial year 2023



    Media & Entertainment Industry Growth in Jobs Including
    Direct \ Indirect \ Induced Emplyment


    Currently 35-40 Lakhs Jobs

    65 Lakhs Jobs till 2022